Grocefy
Service & e-Commerce Design
Project scope
The focus of this project is to design an application for online mobile grocery customers who could also benefit from having a personal application that helps them shop for groceries, plan meals, and help keep track of stored food items.
Design Process
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Tim Brown, Ideo
“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.”
My Role
For this project, I was the product owner implementing UX design and user-centered methodologies. I conducted all the research and created the UI graphic elements along with the design of the application navigation and flow.
